Technical Sales apprenticeship

Companies are continuing to use new technologies to carry out their everyday business. They engage with tech specialists to buy, build, provide or maintain their technologies. As the tech industry grows to accommodate this demand, so does the need for knowledgeable technical salespeople.

Technical sales is a unique role in the tech industry. It combines effective communication skills with expert technical knowledge. Tech sales reps must have a thorough understanding of the technologies that they’re selling, ranging from software solutions to hardware products and IT services.

The Level 3 IT Technical Salesperson apprenticeship provides people with the sales training to win new business, maintain relationships with customers and gain repeat business. Importantly, it builds excellent knowledge on the technical products and services that the salesperson's employer is delivering.
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Who is the Technical Sales apprenticeship for?

The Level 3 IT Technical Salesperson apprenticeship is an entry-level skills development opportunity. Apprentices may be new recruits who have strong interpersonal skills and a passion for technology. Or they may be existing team members who want a better understanding of sales techniques and the tech they’re selling.

Either way, during their apprenticeship, learners will gain communication skills across the full sales lifecycle alongside knowledge in IT and cloud technology fundamentals.

Apprentices may be in one of the following job roles:
IT Technical Salesperson L3 apprenticeship training banner
IT technical salespeople on this apprenticeship will work across the full sales process. They'll communicate with customers to understand their technical needs and recommend how their company’s products and services can help. To recommend suitable solutions, the salesperson will have a strong understanding of cloud and networking technologies, the role of IT, data storage and computing software and hardware.

Speak with Intequal and find out if the Technical Sales apprenticeship is right for you or your business
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Technical Sales apprenticeship essentials




16 months



Funding for the Technical Sales apprenticeship

Apprenticeships are funded by businesses and/or the Government. Apprentices never have to pay for their training.

Small businesses, or SMEs, who hire an apprentice can pay for the apprenticeship through co-investment or levy transfer. They'll receive 95-100% of the training costs covered. Large employers may pay through their apprenticeship levy.

Click here to find out more about apprenticeship funding for SMEs and levy payers.

The benefits of a Technical Sales apprenticeship

  • To make a true business impact, apprentices work on practical assignments and real projects aligned to their company
  • Delivered virtually on-the-job to reduce time away from the workplace
  • Inclusive training for any age or background
  • Specialist technical sales training in market segmentation and analysis, buyer behaviour, pitching technical products and services, new and emerging technologies and effective account management.
“In my role as a relationship manager, I’m the first point of contact for a customer and focus on achieving a successful business outcome. I love the problem-solving aspect involved when speaking to customers and trying to find technology solutions to their challenges.”

Jamie Clapham, IT Technical Salesperson L3 at Microsoft

What does the Technical Sales apprenticeship cover?

Intequal’s Technical Sales apprenticeship provides learners with the skills and knowledge to effectively sell their company’s technical portfolio using a range of sales techniques and concepts. Whether you’re a jobseeker looking for practical experience, or a business competing for digital talent, a Technical Sales apprenticeship with on-the-job technical sales training will give you a competitive advantage.

During the Level 3 Technical Sales apprenticeship, apprentices will learn :

Sales Concepts

An introduction to sales and marketing concepts, sales plans and strategies, and the sales environment.

IT Fundamentals and Cloud Technologies

The fundamentals of IT infrastructure, key software and applications, cloud technologies and data security.

Sales Techniques

How to negotiate, manage and close the sales cycle in a socially responsible and ethical manner.

Business Context

The importance of sales in business strategy, organisational procedures, change management and resource management.


Methods and techniques of effective communication including unified communications, cultural awareness, interpersonal skills and written communications.

Apprenticeship Plus+

An optional commercial certificate to enrich the apprenticeship and develop skills in specific technologies or practices. Choose from a range of Microsoft fundamental courses.

For more information on the Technical Sales apprenticeship, get in touch with our team.

Ready to find out more?

Wondering whether the Level 3 Technical Sales apprenticeship is right for you or your business? Our team is on hand and ready to help.

We'll take you through the apprenticeship and how it builds skilled, knowledgeable technical salespeople.