Digital Marketer
Level 3 Apprenticeship Programme Summary: The aim of the digital marketing apprenticeship programme is to provide the skills and knowledge required to begin a career as a Marketing Assistant/Co-ordinator/Executive or similar role. The duration of this apprenticeship programme is typically 14-16 months delivered in a blend of online/offline methods whilst staying within the workplace.
What does the digital marketing apprenticeship programme involve?
Knowledge Modules
To be eligible for the end point
assessment, learners need to pass all 4 of the required modules for this programme.
Portfolio
Produced across the apprenticeship, containing evidence from real work
projects, reports, witness testimonies and observations.
Project
This provides the opportunity to undertake a business-related project over a one week period away from the
day-to-day workplace.
End point assessment
Conducted by an independent assessor during the last few months of the programme.
Study Modules
Marketing Principles
– develops an understanding of the range of digital marketing principles, strategies and techniques.
• Customer engagement and market segmentation
• Customer lifecycle
• Digital and Social Media Strategies
• Exploiting real-time information
• Digital marketing campaigns
Digital Marketing Business Principles
– develops an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing,
web analytics and metrics, mobile apps and how these can work together.
• Security levels necessary to protect data
• Digital etiquette
• Customer Relationship Management systems
• Understand the differences between all the major digital and social media platforms
• Plan digital content based on audience needs
• How a digital marketing team works in a business environment
Principles of Coding
– provides learners with the knowledge of the range of concepts, approaches, software languages and techniques
that are applicable to Principles of Coding.
• Compatibility of code on different platforms
• Components involved in web development
• Hosting and serving
• Search Engines
• How local (cookies) or session data storage is utilised
• Programming languages and how they apply to building digital products (html/javascript)
Google Analytics IQ
– provides learners with the knowledge to be proficient in Google Analytics and be effective at leveraging Google
Analytics within their organisations.
• Layout, reporting, campaign and conversion tracking
• Data collection, setup and configuration
• Analysis tools and techniques
• Advanced marketing tools
Career Pathways
Case Studies
Software apprentice star shining at Shrewsbury firm Shoothill
During National Apprentice Week 2021, we caught up with Gabriel Brown, Junior Apprentice Software Developer at Shoothill to get his reaction to being awarded Intequal’s Software Developer Apprentice of the Year 2021 and to learn more about his apprenticeship...
Contact
Got any questions? We'd love to hear from you! Drop us a message to enquiries@intequal.co.uk with the name of your apprenticeship programme you are interested in or give us a call for more information.