Digital Marketer
Level 3 Apprenticeship Programme Summary: The aim of the digital marketing apprenticeship programme is to provide the skills and knowledge required to begin a career as a Marketing Assistant/Co-ordinator/Executive or similar role. The duration of this apprenticeship programme is typically 14-16 months delivered in a blend of online/offline methods whilst staying within the workplace.
What does the digital marketing apprenticeship programme involve?
Knowledge Modules
To be eligible for the end point
assessment, learners need to pass all 4 of the required modules for this programme.
Portfolio
Produced across the apprenticeship, containing evidence from real work
projects, reports, witness testimonies and observations.
Project
This provides the opportunity to undertake a business-related project over a one week period away from the
day-to-day workplace.
End point assessment
Conducted by an independent assessor during the last few months of the programme.
Study Modules
Marketing Principles
– develops an understanding of the range of digital marketing principles, strategies and techniques.
• Customer engagement and market segmentation
• Customer lifecycle
• Digital and Social Media Strategies
• Exploiting real-time information
• Digital marketing campaigns
Digital Marketing Business Principles
– develops an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing,
web analytics and metrics, mobile apps and how these can work together.
• Security levels necessary to protect data
• Digital etiquette
• Customer Relationship Management systems
• Understand the differences between all the major digital and social media platforms
• Plan digital content based on audience needs
• How a digital marketing team works in a business environment
Principles of Coding
– provides learners with the knowledge of the range of concepts, approaches, software languages and techniques
that are applicable to Principles of Coding.
• Compatibility of code on different platforms
• Components involved in web development
• Hosting and serving
• Search Engines
• How local (cookies) or session data storage is utilised
• Programming languages and how they apply to building digital products (html/javascript)
Google Analytics IQ
– provides learners with the knowledge to be proficient in Google Analytics and be effective at leveraging Google
Analytics within their organisations.
• Layout, reporting, campaign and conversion tracking
• Data collection, setup and configuration
• Analysis tools and techniques
• Advanced marketing tools
Career Pathways
Case Studies
IT Support Analyst apprentice Enrique
Tell us a bit about yourself and your role at Create IT Enrique has worked at Create IT for 2 years working as Support Analyst on the Infrastructure Technician apprenticeship programme. “It’s been a really good learning experience from the start, especially from the...
Contact
Got any questions? We'd love to hear from you! Drop us a message to enquiries@intequal.co.uk with the name of your apprenticeship programme you are interested in or give us a call for more information.