CIW: Social Media Strategist Course


This self-study social media e-learning course provides the skills required to become a qualified social media strategist by covering topics such as using social media in business, developing a social media strategy, creating a social media campaign, social media advertising, social media platforms, creating presentations and business blogs, and understanding social media metrics and analytics. 

The content included will effectively prepare you to take the CIW Social Media Strategist qualification.

free online digital training

What you will learn

  • Social Media Introduction
  • What Is Social Media?
  • Social Media Foundation Technologies
  • Social Media Communication Methods
  • Social Media Consumers
  • Types of Social Media
  • Mobile Social Media
  • Social Media Engagement
  • Introduction to Social Media Tools
  • Lesson Summary
  • Embracing Social Media
  • Business Adoption of Social Media
  • Organizational Goals for Social Media
  • Social Media Job Roles
  • Social Media Impact on Business
  • Boosting Brand Recognition
  • Advantages of Social Media in Business
  • Lesson Summary
  • Social Media Strategies
  • Listening and Analyzing
  • Analyzing Market Segments
  • Personas
  • Targeting the Audience
  • Using a SWOT to Analyze a Social Media Plan
  • Lesson Summary
  • What Is a Social Media Campaign?
  • Planning a Social Media Campaign
  • Campaign Project Management
  • Planning a Campaign
  • Campaign Strategies and Tactics
  • Developing Social Media Content
  • Curating Content
  • Lesson Summary
  • Platform Selection
  • Choosing the Appropriate Platform
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • Google+
  • Media Sharing
  • Industry or Niche Platforms
  • Social Media Communities
  • Gaining an Advantage from Social Media Trends
  • Lesson Summary
  • Social Presentations
  • Planning a Presentation
  • Developing Presentations
  • Promoting Your Presentations
  • Delivering Presentations
  • Presentation Follow-up and Analysis
  • Presentation Technologies
  • Business Blogs
  • Lesson Summary
  • Social Media Risks
  • Assessing Risks
  • Risk Management Strategy
  • Social Media Policies
  • Managing Social Media Data
  • Legal and Regulatory Compliance
  • Reputation Management
  • Lesson Summary
  • Social Media Advertising
  • Advertising on Facebook
  • Advertising on Instagram
  • Advertising on Twitter
  • Advertising on LinkedIn
  • Advertising on Google Platforms
  • Advertising on Pinterest
  • Selecting the Best Advertising Platform
  • Social Media Advertising Best Practices
  • Lesson Summary
  • Social Media and Big Data
  • Social media mining
  • Social Media ROI and Metrics
  • Tools for tracking metrics
  • Lesson Summary
  • Social Media Reports
  • Social Media Optimization (SMO)
  • Lesson Summary

Here’s what’s included


When you purchase this course you will gain access to a self-study e-learning portal containing the following activities to support this learning. This course typically takes between 5-7 days (approx. 40-60 hours) to complete successfully and be exam ready. This material will be available for 6 months from the date of purchase. 

UK apprenticeship


10+ Lessons

225+ Quizzes

184+ Flashcards

184+ Glossary of terms

UK apprenticeship

Test Prep

55+ Pre Assessment Questions

3+ Full-Length Tests

133+ Post Assessment Questions

165+ Practice Test Questions


Video Lessons

14+ Videos

25+ Minutes

Frequently Asked Questions

Where do I take the exam?

What is the format of the exam?

The exam consists of linear, multiple choice, fill in the blank, fact-based and situational questions.

How many questions are asked in the exam?

The exam contains 55 questions.

What is the duration of the exam?

90 minutes

What is the passing score?


What is the exam's retake policy?

Here are the retake policies:

A 24-hour waiting period is required between the first and second attempt exam.

If a candidate passes a CIW exam, he will not be allowed to retake that CIW exam.

30 calendar days waiting period from the date of the previous sitting before any third or subsequent sitting exam.

There is no limit on the number of attempts a candidate may make on an exam, so long as the 30 day wait period is observed.

What are the career opportunities after passing this exam?

Web Designer

Social Media Marketer

Internet Consultant

Web and Graphic Artist

What is the validity of the certification?

CIW certifications do not expire.